Facebook's Dynamic Ads for Real Estate program (DARE) allows brokerages to target likely home buyers based on their own home searches. The fully automated platform learns consumer preferences from searches they've conducted on the brokerage website and on the Homesnap app or website, and then matches them to BHHS KoenigRubloff properties that are currently for sale. Personalized listing ads then appear in the consumer's Facebook news feed, providing valuable exposure for home sellers and relevant properties to home buyers. Seamless integration with KoenigRubloff.com connects potential buyers directly to the property detail page, which features the KoenigRubloff listing agent.
Nancy Nagy, KoenigRubloff CEO, said, "We are pleased to be the first residential real estate brokerage in the nation to offer DARE. Our agents and their clients appreciate that DARE is a completely automated program that allows us to reach consumers with properties that meet their unique search criteria, and the dynamic technology means that the information they receive is always accurate and up-to-date."
"DARE for Real Estate through Homesnap offers a considerable benefit for KoenigRubloff's agents and their clients. It puts homes in front of the potential buyers who are most likely to be interested in those properties, leading to an extremely efficient and targeted marketing opportunity," said Tim Condon, SVP of Engagement and Marketing at Homesnap.
For more information about DARE through Homesnap, please visit http://www.homesnap.com.
ABOUT BERKSHIRE HATHAWAY HOMESERVICES KOENIGRUBLOFF REALTY GROUP
Berkshire Hathaway HomeServices KoenigRubloff Realty Group is a full-service real estate firm with nearly 1,500 real estate professionals and staff in 23 offices serving customers throughout the Chicago metropolitan area, the North Shore, Western Suburban communities and Harbor Country, Michigan. Deep local roots are complemented by the global reach of Berkshire Hathaway HomeServices, a leading real estate brand in the nation. Affiliated and ancillary services in the form of HomeServices Lending, Fort Dearborn Title, and HomeServices Insurance complete the comprehensive services offered to clients. Visit http://www.koenigrubloff.com.
With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 175 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 80% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at http://www.homesnap.com.