Homesnap, the BPP’s public face, continues to lead the industry in mobile innovation by providing the best connection between an agent and consumers searching for homes. In early 2018, the focus of development was on the browser site, Homesnap.com. The site is performing well and is growing in national rankings. The more agents that are on Homesnap connecting customers, the faster we grow. MRED, the Chicagoland regional MLS, became the first MLS to connect Homesnap to its MLS customer portal by allowing agents to send listing alerts from the MLS to the consumer though Homesnap. MRED is also investing in a consumer marketing campaign to promote the search portal to homebuyers. It has developed a successful model for other MLSs to consider. The effect has been outstanding and continues to flourish as the Homesnap brand grows in the market. The BPP is working with MLS vendors to make the integrated saved search feature available in every BPP market. The network effect will have profound impact as other MLS markets pursue this strategy.
On top of the technical integration that makes Homesnap available to consumers and professionals, we have developed a strong communication strategy. Here are the highlights:
Broker Public Portal blazed through the final quarter of last year making headlines in The Washington Post, Seattle Times, St. Louis Post-Dispatch, Boston Globe, San Francisco Chronicle, Sarasota Herald-Tribune, Chicago Daily Herald and more as all of these publications featured the magic of BPP technology: the Homesnap app.
In a major feature story, “Apps take the legwork out of house-hunting,” which was syndicated by The Washington Post nationally, millions of consumers learned firsthand about the BPP in this crucial paragraph:
“Homesnap data is updated at least every 15 minutes, through a direct feed from multiple listing services for properties across the country. Homesnap entered into a joint venture with Broker Public Portal (BPP) in January 2017 to develop a national property database owned and operated by multiple listing services and real estate brokerages. The joint venture with BPP means that Homesnap's data is accurate and detailed, which helps buyers compete for homes, company officials say.”
These newspapers' print editions combined reached more than four million readers. Online, together these newspapers attract nearly 100 million unique visitors to their news websites each month. The momentum of the BPP movement continued to grow in a very public way during the 4th quarter of last year.
The Buzz is Growing - Visibly
Broker Public Portal also was in the spotlight on stage at all the major real estate conferences throughout the Fall. At the major state Association Conventions in California, Florida, Texas and the Northeast, at CMLS in Orlando, and NAR in Boston, Realtors heard firsthand from industry leaders about the enormous progress the "BPP movement' has made over the last 18 months.
Agents and brokers nationwide also read about the value of BPP every month. RISMedia, one of the largest real estate news organizations in the world, like many of the leading trade media, has been covering BPP extensively.
In addition,, every month BPP is featured in a column by an industry leader in RISMedia’s widely-popular Real Estate magazine, both in print and in its slick, digital format available online. Plus, RIS Media features the BPP column each month on RISMedia’s website, and most importantly, the RISMedia daily newsletter, which is sent to hundreds of thousands of Realtors nationwide, spreading the BPP message.
Real Estate magazine’s October issue featured a column by Rebecca Jensen. Rebecca is president and CEO of Midwest Real Estate Data (MRED), with 45,000 real estate professional members serving Chicagoland and its surrounding counties. She’s also on the board of the BPP, the Council of MLSs, and is the Board Chair of The MLS Grid. In her column, “Taking It to the Streets: MRED’s New Consumer Campaign for Broker Public Portal,” she wrote about the consumer pilot MRED has undertaken in Chicago to target consumers, and how nearly half its members – 22,500 agents – are now Homesnap Pro users.
The November issue of Real Estate magazine featured a column by one of the original organizers and former BPP officer and current Board member Tim Dain. Tim is president of MARIS, an MLS that provides business solutions for Missouri and Illinois REALTORS® with 13 associations, 58 counties, and over 13,000 members.
Tim’s column, “Competition Motivates Greatness: A Broker Public Portal Story,” was a highly personal and exceptional analogy for what the BPP is trying to accomplish. And the December issue of Real Estate magazine featured a column by Christina Pappas, one of our newest BPP Board members. Christina is an Executive at The Keyes Company in Miami, Fla., with over 50 offices and more than 3,000 talented and dedicated REALTORS® in six counties.
Her column, “Playing Fair and Fair Display: Your Listing, Your Lead,” talks about what BPP does that none of the advertising-based portals do: abides 100% by the real estate industry’s own Fair Display Guidelines. That’s something neither Zillow or realtor.com does. Only Broker Public Portal with Homesnap plays fair, the magazine story notes.
All of these monthly magazine features have one thing in common: They all tell the BPP story and help promote the Broker Public Portal with Homesnap movement. Each of these columns is worth sharing with all your agents and members.
Homesnap is snapping up even more news coverage!
Homesnap, the technology that powers BPP, has been grabbing headlines throughout the 4th quarter too. At the beginning of October, Colorado’s IRES, which supports over 7,000 real estate professionals in the Front Range area, announced joining Broker Public Portal (BPP) with Homesnap to provide the top-rated Homesnap app to its members and share its listings on Homesnap.com.
Inman News was among the top trade media covering Homesnap’s October announcement that it was upgrading its Matterport 3D Home Tours feature. The MRED initiative that included the integration of Homesnap into one of the largest MLSs in the country was also announced in October and covered extensively in the press. The Chicago Tribune, one of the largest newspapers in America, wrote about the MRED-Homesnap efforts.
Homesnap ended October with some huge news: its launch of Homesnap Pro+, a premium marketing productfor users that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents.
Homesnap received great news in November when Deloitte released its 2018 Technology Fast 500 list. Homesnap was ranked 21st on a list of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America based on revenue growth from 2014 to 2017.
Homesnap noted it had enjoyed a staggering 6,335% revenue growth "due to its expansion into 170 markets across the country, strong adoption of Homesnap by agents and consumers, the introduction of new powerful marketing and software products, and Homesnap’s partnership with the Broker Public Portal.”
Homesnap’s final major announcement of the quarter came in mid-December with the news that Berkshire Hathaway HomeServices KoenigRubloff Realty Group became the first residential brokerage in the nation to launch Facebook Dynamic Ads for Real Estate using the Homesnap platform. The brokerage firm has nearly 1,500 real estate professionals and staff in 23 offices serving customers throughout the Chicago metropolitan area, the North Shore, Western Suburban communities and Harbor Country, Michigan.
Bottom line: The Movement is growing
BPP is moving beyond being a successful industry initiative that has won the support of the vast majority of the largest MLSs and brokerage in America to a growing agent-led movement. Agents are recognizing the incredible value that Homesnap is delivering daily and that only the BPP is built to look out for agents and protect the agent-consumer relationship. These are the messages that are driving this growing movement.
Thank you for the continued support of this industry initiative. With your help, we will continue to succeed.