Broker Public Portal Selects 1000watt as Brand and Creative Agency
ARROYO GRANDE, CA, JULY 22, 2015 — Broker Public Portal (BPP), a partnership between real estate brokerage firms and multiple listing services (MLSs) across the country aimed at creating a better and simpler home search experience for consumers, today announced that it has selected 1000watt as its brand and creative agency. 1000watt has been tasked to help create and develop the BPP brand identity and message.
The BPP project has attracted widespread support from a nearly equal combination of 100 brokers and MLS representing about 750,000 agents.
“We are genuinely excited to be moving forward with a strong and respected creative partner like 1000watt to bring our vision to life” said Merle Whitehead, Chairman of the BPP Executive Committee. “Their team understands real estate and branding and they are uniquely skilled at communicating.”
“This project aligns with our experience perfectly,” said Marc Davison, Founding Partner at 1000watt. “We’ve helped innumerable real estate companies strengthen and communicate their brands, and have also helped launch dozens of new technology applications in our space. We are committed to supporting this really important initiative.”
“Unlike outside agencies that flounder in their efforts to understand the real estate consumer and the role of MLS consumer facing websites, 1000watt is already an expert,” said Victor Lund, WAV Group Founder and Project Manager for the Broker Public Portal project. “The board’s selection of 1000watt will accelerate the timeline and provide valued expert resources to the efforts.”
About Broker Public Portal
The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to the fair display guidelines that brokers expect when their content is displayed online. More information can be found at www.brokerpublicportal.com.
1000watt is a brand, marketing and strategy agency that helps real estate companies and real estate technology companies strengthen their brands, improve their marketing and out-innovate their competitors. The company has offices in Portland, Oregon and Oakland, California. More information can be found at http://1000watt.net/us/.
Phone: (206) 866-1220