Broker Public Portal
About BPP

Owned by the industry. Answerable to it.

Broker Public Portal is a consortium of brokerages and MLSs. We build Cribio, the home search MLSs run under their own brand.

Learn how to joinRead the Fair Display Guidelines
OwnershipBroker Public Portal, LLC

Every segment is one member. Every segment is the same size.

Owned by members
100%
Outside investors
0
Shares per member
1
Path to acquisition
None
Our history

Built twice. Owned the whole time.

In 2022 we walked away from rented technology and built our own. The ownership never changed.

Follow our progress
  1. 2015

    Founded

    Brokerages and MLSs form BPP as an industry-owned alternative to the national portals.

  2. 2017

    Homesnap partnership

    Homesnap powers the consumer experience, reaching more than 1M agents.

  3. 2022
    The turning point

    We walk away

    CoStar buys Homesnap. BPP declines to follow and starts building its own platform.

  4. 2025

    Cribio launches

    One platform any MLS can license. Every improvement reaches every member.

  5. 2026+In progress

    National rollout

    MLSs join in phases, ahead of a public consumer launch.

01 / 03
Governance

Built so it can’t be sold.

Brokerages and MLSs own BPP, one share each. No outside capital, no majority owner, no exit.

01One member, one shareNo one can buy control
02No outside capitalNo board seat for sale
03No profit distributionRevenue funds the platform
04No acquisition pathNo exit to plan for
02 / 03
Why it matters

Portals sell your consumers. We don’t.

The experience

Nothing between the consumer and the home.

No display ads, no paid mortgage slots, no competing-agent placements.

The trust

Consumer data is never for sale.

We don’t resell search intent as leads. Consumers search the source they should trust.

The relationship

Every inquiry goes to the listing agent.

No referral fee. Your members keep the relationship their listing earned.

03 / 03
Fair Display Guidelines

Your listing. Your control.

Every site, app and API on the platform follows the Fair Display Guidelines. Every member signs them to join.

  • The listing broker’s brand is the only brand.
  • No competing-agent ads or paid placement.
  • Every inquiry goes to the agent of record, with no referral fee.

Control isn’t a feature. It’s a rule we enforce.

Ownership

Members of the Broker Public Portal

Brokerages and MLSs that own the portal.

Founding

Members

Membership

Own a share in consumer search.

Membership is open to MLSs and brokerages. Every member owns exactly one share.

Learn how to joinTalk to the team

Get in touch

We would love to hear from you!