Fair Display Guidelines
The listing belongs to the listing broker.
Eight rules for how an MLS public website displays listings. Every site on the BPP platform follows all eight.
On the page
What Fair Display looks like on a listing.
Five of the eight rules show up right on the property page. The numbers match the rules below.
03- 03Consistent listing dataThe MLS sets how many photos and how much data to show. Nothing extra is sold.
- 04No competing adsNo other brokerages, agents, lenders, title or escrow companies on the listing.
- 05Free leads to the listing firmThe brokerage's name, logo, contact details and link stay up front. Inquiries go straight to them.
- 06Reports for brokersThe listing brokerage can see traceable activity on its listings.
The guidelines
Eight rules. No exceptions.
They don't say whether an MLS should run a public website. They say how it must behave if it does.
- 01For brokers
Brokers can opt out.
Any broker can keep their listings off an MLS public website.
- 02For consumers
Search is unbiased.
Results rank by what the consumer searched. No featured or paid placement.
- 03For consumers
Listing data is consistent.
Each MLS sets how much data and how many photos to show. Listing and agent details are never sold as extras.
- 04For brokers
No competing ads.
Only the listing broker and agent appear on a listing. No ads from other brokerages, agents, lenders, title or escrow companies.
- 05For brokers
Leads go to the listing firm, free.
Inquiries go to the listing brokerage or agent, never diverted and never charged. Brand, contact details and a link stay prominent.
- 06For brokers
Brokers get the reports.
Brokerages can access traceable activity on their listings, where reporting exists.
- 07For brokers
Brokers control their data.
Listing data is never syndicated without the broker's knowledge.
- 08For MLSs and brokers
Ads are decided together.
If a site carries ads, the MLS and its brokers decide what's allowed and how any revenue is shared.
Guidelines published by The Realty Alliance at fairdisplay.org (opens in new tab).
Membership
Put your market on fair ground.
Every site on the BPP platform follows all eight rules, from day one.